I'm Valeria Azzini.

Head of Design. Nearly two decades at the intersection of design leadership and digital product, turning strategy into experiences that millions of people use.

I build and scale teams from scratch, redesign and launch e‑commerce platforms across European and Asian markets, and embed a data-driven, user-centered culture wherever I go, always with quality and inclusivity at the core.

Today I direct UX/UI strategy and execution at Moncler across web, mobile and native app, managing agency partnerships across Europe and key Asian markets. Before that I built Moncler's UX/UI design team from scratch, led digital art direction at Leroy Merlin, and designed for Contactlab and Dolce & Gabbana.

• MonclerDigital Design Experience, Senior Manager2023 – now
• MonclerDigital Design Experience Manager · Global luxury e‑commerce2018 – 2023
• Leroy MerlinDigital Art Director · Retail e‑commerce2014 – 2018
• ContactlabSenior Digital Designer · Communication agency2011 – 2014
• Dolce & GabbanaDigital Designer · Luxury fashion2006 – 2011

• A/B testing program across global e‑commerce2026
• Launch of the Digital Design System website2026
• Launch of global e‑commerce Moncler.com2025
• Launch of redesigned platforms in China, JD, Tmall, WeChat2025
• Launch of the new native app2025
• New e‑commerce website & native app2021
• Accessibility: WCAG 2.0 AA level achieved2019
• Leroy Merlin native app, website and design system2015 – 2017

• Usability Week, Nielsen Norman GroupLondon · 2018
• Diploma in Graphic Design & Advertising, Istituto Marcello Dudovich2003
• ItalianNative
• EnglishProfessional

• Has launched more websites than she has moved house. Both are easier the second time.
• Believes every element should have a purpose. Including the smile.
• Photobooth over headshot. Always.

• azzini.valeria@gmail.com
• +39 347 425 4361
• LinkedIn
• Download CV (PDF)